(CPG Reseller, Marketplace and E-commerce)

Partner Name & Type:

Verdi, e-commerce reseller and marketplace operator across premium consumer product categories, including new and refurbished inventory.

Role & Ownership:

Growth Marketing Manager with end-to-end ownership across marketplace strategy, product content and launches, lifecycle email strategy, SEO, CRO, and performance analytics and reporting.

Opportunity:

Verdi was scaling a growing marketplace and needed rapid, measurable revenue growth while improving discoverability, conversion, and repeat purchase behavior. The opportunity was to build a performance-driven e-commerce engine that could scale across a large catalog with consistent merchandising, storytelling, and lifecycle retention.

Strategy & Execution:

• Built and executed marketplace growth strategy across product content, launches, email marketing, and social channels.
• Led email marketing strategy and lifecycle improvements to increase attributed revenue and improve repeat purchase behavior, including segmented campaigns and automated customer journeys.
• Developed repeatable systems for CRO, analytics, A/B testing, and merchandising to continuously improve conversion and AOV.
• Created creative content and AI-assisted workflows to increase content velocity and keep key pages optimized while maintaining quality and brand standards.
• Built and managed SEO strategy and editorial/content calendars, including promotion and storytelling themes (including sustainability positioning) to strengthen brand trust and organic growth.

Measurable Outcomes or Impact:

• Scaled DTC ecommerce revenue from $100K to $1.5M in year one (15x growth), on track for $3M in year two prior to restructuring.
• Increased site traffic by triple digits (100%+ YoY) and delivered a 4x lift in conversion performance through optimization, stronger content, and merchandising improvements.
• Doubled AOV (+100%) through CRO and merchandising improvements, strengthening the customer experience.
• Improved lifecycle email performance ~30% YoY through journey and segmentation strategy, increasing attributed email revenue and supporting more stable retention patterns.