How I Work
I build brands and marketing systems where the strategy is clear, the story is grounded, and the execution holds up at scale. The work has to function as well as it looks. Magic and logic — by design.
Audience psychology drives the conversions. The operating layer keeps the creative honest. My range across DTC, CPG, B2B services, and proprietary product lines means I’ve encountered these growth challenges from every angle, and the right solution is recognizable on sight.
I bring curiosity that does not switch off, accountability that does not need to be asked for, and a strong instinct for what will actually move the needle. I work directly, communicate clearly, and hold a high bar.
The best engagements feel like partnerships, especially with teams that value clarity, craft, and performance in the same breath.
Open for Opportunities
Open to senior remote roles in Brand Management, Growth Marketing, Creative Strategy, Content Marketing, and Visual Design leadership. Full-time, fractional or contract.
If your team is hiring or you know someone that is, please reach out.
Great Strategy is a Team Sport
Shared goals, real-world outcomes. Working alongside ambitious brands and people is my inspiration and drive.
“Nicole helped build Equell from the ground up, leading our brand identity, product packaging, website build and ongoing growth marketing. Her work directly drove a strong increase in both conversions and brand awareness, helping Equell quickly establish itself as a trusted name in equine nutrition. She combines strategic thinking with high quality design across web, print adverts, and trade show materials, and she delivers consistently under tight deadlines. I would highly recommend her to any brand looking for creative and marketing support that delivers real results.” ~ Rachael Heald, Founder, Equell Supplements
“We worked with Nicole on a brand refresh project. Nicole and I had worked together previously in the agency world and I have kept tabs on the beautiful work she has continued to do. We called on her to help us creatively and she absolutely did the right thing in digging deep to better understand the strategy first. And she took it a few steps further in challenging and guiding based on her experience. She listened and responded accordingly, was great to work with and we ended up with the strategic and creative brand foundation we needed to help the refreshed brand grow and bloom.” ~ Wynnie Z., Global Director of Marketing, GENEX