“Rooted in Nature. Proven by Performance.”
Equell is a growing UK-based equine nutrition brand built around quality, consistency, and performance. I’ve supported the brand through the development of its visual identity and packaging system, helping launch ten supplements with more in progress.
The branding was designed to scale quickly, allowing for new products, certifications, and partnerships as the company continues to grow. This ongoing collaboration reflects an evolving, forward-thinking approach to equine wellness and brand development.
What I delivered:
- Brand identity development and refinement
- Packaging design system adaptable across multiple product lines
- Label layouts supporting regulatory requirements and approvals
- Visual consistency across digital and print touchpoints
- Creative support as new products, partnerships, and certifications roll out
Read the full Equell case study on my Insights page.
