Equell’s product line spans 12 targeted formulas across five health categories. Each package needed to communicate premium quality, scientific credibility, and natural ingredients at a glance, while maintaining a cohesive brand system across the full range.
I designed all product packaging and labels, developing a visual hierarchy that clearly differentiates each formula by category while keeping the overall line unified and shelf-ready for a discerning equestrian market.
Read the full Equell case study on my Insights page.
