The Binnacle Group, an insurance and financial advisory firm focused on guiding retirees, needed a brand identity that communicated trust, direction, and clarity. I developed a branding package built around the visual of a compass, symbolizing steady guidance and confident decision-making.
What I Delivered:
- Custom Logo Design – featuring a compass motif as the central brand message.
- Brand Identity System – typography, color palette, and graphic elements to create a cohesive, professional image.
- Collateral Design – branded materials to extend the visual identity across print and digital touchpoints.
The Result:
A strong, consistent brand presence that reflects The Binnacle Group’s role as a trusted guide for retirees navigating financial and insurance decisions. The compass visual became a defining symbol of their mission and message.
